Qatar Petroleum rebrands as Qatar Energy
Qatar Petroleum changes name to Qatar Energy signalling new strategy
Recently, Qatar Petroleum has announced that they are rebranding their name to QatarEnergy as it is reported by The Peninsula newspaper on Monday, 11th October, they have changed the brand name and logo, and now they are reflecting a new brand identity and strategy that will focus on energy efficient and eco environment-friendly technology such as CO2 sequestration which will help them achieve greater heights and is very helpful for the environment as well as for consumption.
In an email from the corporate communications, the company made this announcement of the new brand identity as the statement was mailed to the employees as “Qatar Petroleum is now QatarEnergy”. The employees were the very first to hear of this change that also included a new slogan for the company as ‘Your Energy Transition Partner’.
Moreover, the company’s brand name was revealed by the Minister of State for Energy His Excellency Saad Sherida Al Kaabi in a press conference that took place today, additionally to these changes, the company has also changed the official Twitter handle to ‘@qatar_energy’. He further added that these changes also reflect a new strategy that will focus on energy efficiency and eco environment-friendly technology such as CO2 sequestration that will be used in the near future.
Additionally, His Excellency Kaabi further said that a team was put together to see if there is a requirement to change the name of the company and accordingly it was decided to change it. Also, natural gas would remain part of the energy transition and would be needed for at least a few decades.
Qatar is the world’s largest supplier of liquefied natural gas and aims to expand production to around 127 million tons annually by 2027 from 77 million tons.
Qatar had previously set an ambitious carbon capture and storage capacity target of 9 million tons per year by 2030, while the United Arab Emirates announced last week that it will aim for net-zero greenhouse gas emissions by 2050.
To be fair, Qatar — a major LNG exporter — has been working on decarbonizing its energy industry for several years now in tandem with a massive expansion of its LNG production capacity.
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