Green Instruments Appoints New Global Sales Director to Support Growth Strategy
Green Instruments has strengthened its leadership team with the appointment of Martin Haandbæk as Global Sales Director, supporting the company's ambitious growth plans within the maritime technology sector.
The Danish company is experiencing increasing demand for its emissions monitoring, water and exhaust gas analysis, hazard detection, and energy optimisation solutions as shipowners face growing pressure to reduce CO₂, methane, and other emissions in line with tightening environmental regulations.
Martin Haandbæk brings more than 12 years of maritime industry experience, having held senior positions at MAN Energy Solutions, Svanehøj, and Sulzer Pumps. His extensive knowledge of the maritime value chain gives him a strong understanding of the challenges and opportunities facing shipowners, shipyards, and maritime operators.
In his new role, Haandbæk will be responsible for global product sales and will work closely with Green Instruments’ sales, marketing, and development teams to identify new market opportunities and support future product innovation.
“Green Instruments is already a global leader in marine monitoring equipment, and I see it as an exciting challenge to help boost sales of existing products. At the same time, I look forward to working with my talented colleagues to develop new products that can help reduce emissions, including greenhouse gases, from ships,” said Haandbæk.
The appointment reflects Green Instruments’ ambition to strengthen its position as an innovative supplier to the global maritime industry. The company works closely with its sales offices in the United States and China, as well as an international network of service partners.
According to CEO René B. Christensen, growing customer demand and the need for continuous product development are key drivers behind the recruitment.
“We are already seeing significant interest from customers, and we operate in an industry where we must constantly develop new products that can help shipowners make shipping greener. I am convinced that Martin Haandbæk, with his extensive commercial and managerial experience, can help us take the next steps in our growth journey,” Christensen said.
Green Instruments has invested heavily in employee development and innovation in recent years, helping create technologies that support more sustainable shipping operations. Christensen believes the appointment further reinforces the company’s reputation as an attractive workplace for professionals seeking to work at the forefront of maritime innovation.
Source: Green Instruments
